Google owns a considerable portion of the overall search market, with a majority of the world with internet access visiting Google at least once a day to search for information. Therefore, being highly visible as a trusted source on Google and other search engines will always work in your company’s favor.

With the competition these days, you’ll need all the help you can get to earn consistent traffic and sales while ranking well on SERPs. You not only have to get people to visit your site voluntarily, but you need them to hang around long enough to buy and ideally become returning customers.